Selecting a color palette can make or break the look of you

Well, now that you have landed onto this blog. I’m quite sure of the fact that you have an idea about color psychology. But first let’s learn what color psychology is all about?

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Colors are more than just visual elements in design, they depict emotions, mood and behavior that can possibly be a turning point for your audience towards your brand identity. Every single color, tone, hue carries its own connection which can differ based on cultural context, personal experiences or even biological aspects. Hence, when being used strategically, these colors can trigger desired response from your audience.

For instance, let’s consider the color black and white.

At most times, Black holds the impression of Luxury, Sophistication and Authority. Choosing the color Black as your staple color can make your website or brand appear powerful, timeless and elegant, which is why this color is mostly seen to be used by luxury and high end brands to advertise their product and services. As black seems subtle and works well with minimal designs while balancing the color story alongside with other colors. However, on the other side black can even hamper the appearance of a product or website, when being used inappropriately and can sometimes be associated with darkness and negativity.

Whereas speaking of White, it gives an impression of clean, pure, simplicity vibe almost making a brand look pristine and honest. Well, we cannot deny the fact that the white space on a website or brand is just as essential as the content itself, as it makes the content readable, clear and well-organized, or in other words…more breathable. On the flipside, white can also make things look sterile at times, like a hospital. And simply look bland or dull when not being incorporated with other colors.
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Right Color Combinations For Major Impact:
‍Considering the required adjustments can put a major impact on your brand or website. That could be understanding the color psychology, color contrast, consistency, using the suitable color wheel, limiting color palette, incorporating the accent colors, cultural context as well as the industry norms.

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Conclusion:
Color is a potential tool in design, when being utilized in the correct manner can influence the appearance and value of a product, service, brand or even website. It can change an individual’s mood, behavior and perception towards the circumstance, in a very subtle yet impactful way. No matter if you are working on a brand logo, its website or a marketing campaign, understanding the color psychology can help you connect with your target audience and may even leave a memorable impression. A right color selection can also help to deliver your message effectively to your customers without having to face unnecessary negation. The key to master color while designing a brand or website is balance. So, the next time you are planning to design, make sure to keep these few tips in mind to achieve your masterpiece. Happy Designing!